Play It Loud

Meet your coach

Hey, I'm Luca.

I’ve been releasing music since 2017. By 2021 it felt like I'd figured it out: international releases, signed to an agency, international bookings and a 4-track vinyl EP on my dream label [Berg Audio]

By 2022 it all came crashing down in the midst of a change of style. I had the skill but no process to back it up. I stopped finishing electronic music for two years and went back to playing in bands.

Rebuilding my process got me back. This is what I’ve taught producers ever since: how to make music YOUR way, for the long run.

Luca playing a live set at Light of Midnight

Live at Light of Midnight, 2026

Artist First

I take my art seriously. I'm not just a coach, I actually make music myself. I release music as BADEO, play live, DJ, compose for AV installations, run events (as pictured above), and I'm currently building a label for emerging artists. The process I teach is one firmly tested in my own studio.

Most recent release

Releasing music

Since 2017

Released on labels like

Berg Audio

Coaching

6+ years

Join Play It Loud for $99/month →

Weekly live calls with me · Cancel anytime · Full refund in your first 30 days

Student wins

In their own words.

Arden McNab

Music producer

"This is like getting new code imported into your device that increased efficiency and effectiveness, a must have update for anyone serious."

Max Arney

@urbanessencemusic

"I'm definitely more confident than I ever have been in my ability to make music because of my experience with Luca. I say it's like a personal trainer for your creativity muscles."

Anton Falez

@lezolaththelizard

"My wife calls me Mr. 95%. I'd always burn out at that last step. Now I can see it through, start to finish."

Finishing, start to finish

Message

Got this one finished and signed too 🎉

Padre

@padre_aus

Aaron Lombardo

@dj.feeble

"It feels like my frontal lobe has developed again. The water's not as murky."

Label contact after 3 months

Mats Lorenzon

"It quietened the self-critical voices that used to lead me to never finishing things."

Nearly 2 EPs in 3 months

Angus Dryburgh

@angusand167others

"Music has become part of my language. I went from stuck to creative freedom."

Grace K

@nabii

"I used to struggle so much with cutting things back. Now I'm ruthless with it, and my tracks are so much better for it."

Sophia I

@dj_bde

"Definitely the furthest I've ever been in Ableton. I was thinking, this is actually fun, arrangement, never would have thought."

Jordon Gibson

@jacymoon_

"On the plane I started a new track and went from a loop to a full arrangement before we landed."

Released debut EP

Indicia

@indiciaa

"When I came into this, atmospheres were the thing I was worst at. Now it's the first thing people point to in my tracks."

Message

Okay I finished another one today, feeling unstoppable now

Peter

@coolkidpeter

Simon Graser

@simonetti_dj

"Five years of trying everything, nothing stuck, until we started working together."

Label EPs + Asia tours

Conduit

"Music is much more fun now, I feel like I love it again. Night and day for the mental health of a perfectionist haha."

CELL

@cell_music_

"I just finished 4 tracks in 1 month with no signs of slowing down."

4 tracks in 1 month

Davin Scully

Helsinki, FI

"I'd finished a handful of songs in 3 or 4 years. This forced me to confront my weaknesses and actually finish music."

Built real momentum

Marco Liuzzi

@marcoliuzzi

"After 7 years stuck, I'm finishing tracks I can't believe are mine, in a quarter of the time."

4-track EP + vinyl

Amy Nitsch

@amy.nitsch

"Even compared to university, Luca's knowledge far surpasses that of my lecturers."

Kade Birchall

@ten__k_

"Instead of trying to be perfect for hours, I've learnt to accept things and focus on the higher-payoff parts of my process."

Ed Wilks

@per__sonar

"It crystallised the processes I should keep, change or hone. Now I can basically finish a track in a week."

Ashish M

@foryourtroubless

"Now I'm way more efficient. I feel like I have actual purpose in what I'm doing."

Message

Just got masters back for the new EP, thanks Luca 🙏

Colby Cross

@bleshu__

Cybernet

@cybernet_303

"Instant improvement already, definitely sped up my workflow."

Hear it from them

Max Arney

Finishes every stage now

Indicia

Atmospheres → club residency

Angus

Listens to his own tracks

Jordon Gibson

EP arranged on a flight

Aaron L

First release, label in a week

Marco Liuzzi

Track played to 8,000 people

The longer conversations

Amy Nitsch

@amy.nitsch

Dreams of releasing → debut label release

How Amy built the confidence and process to finish a debut EP she was proud of and land her first label release.

Marco Liuzzi

@marcoliuzzi

7 years trying → music played to an 8k crowd

How Marco went from loops that never became tracks to a debut vinyl EP and a sold-out all-night show.

Mats Lorenzon

@renz___o

Self-critical voices → 2 EPs finished

How Mats quietened the voices that stopped him finishing and built two complete EPs in a couple of months.

Join Play It Loud for $99/month →

Weekly live calls with me · Cancel anytime · Full refund in your first 30 days

FAQ

Questions.

Why can't I just learn this on YouTube?

YouTube is really just long-term trial and error. It's not personalised and you can't get actual feedback on your music so it's hard to know whether you're moving forwards or indefinitely going in circles.

What level do I need to be?

This is for producers who already have the basics. If you're brand new and still figuring out how to make music sound good, you're a little early, there are other communities more suited to you. If you're stuck in the "almost finished" stage, you're exactly who this is for.

Is this a welcoming space for women & LGBTQIA+ producers?

Absolutely. Encouraging gender diversity is a huge priority of mine. The producer space is a male dominated one, and I'm committed to making this a welcoming space for all.

How does feedback work?

Every 2 weeks there's a dedicated feedback call. Submit a track before a feedback call and I'll go through it live. My ears and thoughts on your track, you ask any question you want.

When are the calls? What if I can't make them?

Every Thursday at 8am AEDT (Wednesday 1pm LA, 4pm New York, 9pm London, 10pm Berlin). Every call is recorded so if you miss one, you can always catch up afterwards.

How much time do I need each week?

One live call a week, plus whatever time you can give your track. Everything is built around finishing one track a month, so there's no pressure to keep up with a fixed curriculum.

Can I ask you questions between calls?

Yes. Post in the community and I'll answer. Members also share progress and swap feedback with each other between calls.

Do I need to use Ableton?

Nope. The process works in any DAW. I teach in Ableton, but I have copies of Logic and FL Studio too. The concepts of what I teach are universal whether you use hardware or Audacity (although Audacity is like hardcore mode).

What if I don't make strictly electronic music, or I use hardware?

All good. Finishing, arrangement and mixing apply to almost anything with structure and a DAW. Instrument/recording music, no problems with that, Improvisational free jazz? Maybe not.

Can I cancel?

Anytime you want. There's no contract and no lock-in. 30-day money back guarantee included too.

Refund policy?

30-day money back guaruntee, come in, have a look around, if it's not for you let me know and I'll give the money straight back. Boom

Join Play It Loud for $99/month →

Weekly live calls with me · Cancel anytime · Full refund in your first 30 days

Discover your own unique way of finishing music.

Your ideas aren't the problem.

Where producers come to finish music.

Is this for you?

Here's the plan.

What's inside.

Also included.

Let's get started.

Hey, I'm Luca.

Artist First

In their own words.

Questions.